<p>I see more and more sites using a “sticky” CTA banner — it stays on the screen when scrolling. Judging by the cases, this really helps bring the user to the target action. I became interested in how to implement it correctly: what to write, where to place it so that it does not irritate. There are examples of such solutions with numbers at https://conversionrate.store/case-studies/ . I recommend watching them — they are useful. And if you have real experience — tell us what worked and what didn’t?</p>