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Format Content Strategically: Highlight important concepts by putting them in bold lettering.Not everything needs to be written in bold. That has as much effect as leaving the page blank. Only highlight key points so that the reader can find them quickly.
In fact, Google is starting to become a little more stringent when it comes to the quality of the work published on a website, blog, or article directory. Poorly written or spun material is no longer going to cut it. That means extra care and attention will be needed when adding content to the web.
However, we seem to have lost our focus on content, and instead, trust in vague systems of traffic generation, and care about ad placement as a means to increase conversion ratios. And yes, a well-placed ad is better than a horribly placed one, but the fact still remains, keyword research and an auto-blogger barely constitutes a content strategy, much less a successful one.
SEO is of immense relevance in content marketing. You must focus on getting better ranking in search engine results. The more visibility you get better it is.
There’s another reason. Studies in recent times show that when looking at different websites and using what’s called Heat Map Technologies and monitoring where the eyes of viewers go, they go to content. They ignore banner ads.
In case, the leader shares more videos than written content then you should create a video. Moreover, sharing something related to the latest post or video will maximize the chances of it being shared.
As you continue with your initial conversation with the leaders, you should prepare a tailor-made content for them. Ensure that the content has most of the elements that will encourage the leader to share it instantly.
To focus the search engines more narrowly on your web content, you should also highlight your keywords within your post. By bolding, underlining, and italicizing your keywords, you will draw attention to your web content and its relevance, and search engines love relevant content above all things.