Home Forums Middle School Mathematics Education Small Business Medical Insurance – Cutting Your Costs

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      mckinleyblubaugh
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      Google now shows video as part of their search results. Someone can type in say ‘cars’ and text web pages as well as YouTube videos will be returned. Why don’t you get your own videos in the search results and see how this can benefit your sales.

      Unfortunately, too many business owners retreat into their shells. It feels safe and secure. Is it really safe and secure? No. Because the end result of staying in your shell is that it kills forward progress and growth.

      Consider the different forms of currency in your business. Cash is the most obvious. A signed order is another. Receivables are currency – you can even use them for collateral – or sell them. But some forms of currency look better than others. If cash is best then you might be tempted never to give credit to customers. But you might lose sales because of that. So you may decide to give credit to approved customers – knowing that you can likely convert the receivable to cash. Even signed orders are currency – you can factor them to obtain financing.

      Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

      These are some of the questions that must be answered during your personality checkup. As a piece of advice, if you know you have a bad reputation; don’t be the lead dog in the sale of your business. Instead, let your selling team be led by someone of high reputation; it will get you a fair deal.

      When you apply for a small business loan, you will have to of course present your business plan. This plan will include what you want to do and how you want to do it in a fairly short, general summary. It will also include what money you are asking for and the expenses you need it for. This will be what the loan advisor uses to determine if the amount that you are asking for is what you should get.

      The next of the important business lessons is a math lesson – specifically about proportions. Most often, it can be assumed that the amount of money your business stands to make is directly proportional to the amount of work that you put into it. If you work a lot to advertise and market your business, then you can make much more money if you just don’t do it. This is a natural assumption that you can almost always go by when you run a small business.

      It is important that you try the products and experience the benefits. As you will only be effective in building a long and successful business if you are convinced that the products work and others see the benefits through you.

      One of the things I keep telling my business clients is that you don’t do anything that you can’t measure. So, before we ever decide to do any step, marketing, sales, production, we must have a measurable target. Then when we start seeing results, we measure the results, and compare that to our target. If we are below target we tweak, adjust, optimize to get it up where we thought it should be, and, in most cases, we can get there quickly…probably in a week or two. Over time we are still looking for the opportunities to make that number better. Significant improvements usually come along because we are looking at the numbers.

      Constantly self criticize. Analyze the efficiency of your website and its capacity to pull in potential clients. This should be done regularly, like a quarterly review. Ask a new comer to your website to give their opinion on how they find your website presentation. Follow where they go, what links they click on and how long they stay interested in each page.

      People who do not have enough capital should also start a small business in catering. Do not force yourself to have a huge catering business if you cannot afford it. Do not resort to borrowing money or loans especially if you have no stable means to pay it back. Make sure that you start your business the right way, as much as possible without loans.

      Many small business owners stay in the comfort zone. Ultimately, when things do change, and they will, they are caught off guard. They come out too late. And, when you are in the comfort zone and things change it can quickly become the zone of mediocrity or failure.

      Yellow pages and traditional print media ads are basically dead. When people look for specific services or goods, they now run a Google search. If you don’t have a website or, at the very least, a strong Facebook presence, you’re going to lose potential customers left and right.

      So using a sample business plan for a small business is just one of many ways to make a business plan but frankly I think designing one that will have your business give you exactly what you want is by far the best way.

      18. Automation. We’re living in a fast-tracked society that doesn’t work using old-fashioned marketing methods. So, embrace automation tools such as landing pages, email autoresponders, shopping carts, customer management software, etc.

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