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<p>I saw in one of the cases that a “sticky” banner with CTA really sped up the funnel. The idea is interesting, but I don’t know how to implement it correctly so that it doesn’t look intrusive. Has anyone already done sticky call-to-action on landing pages or in e-commerce? Did it work? I need advice on design and the right text. Please help with your experience!</p>
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<p>I see more and more sites using a “sticky” CTA banner — it stays on the screen when scrolling. Judging by the cases, this really helps bring the user to the target action. I became interested in how to implement it correctly: what to write, where to place it so that it does not irritate. There are examples of such solutions with numbers at https://conversionrate.store/case-studies/ . I recommend watching them — they are useful. And if you have real experience — tell us what worked and what didn’t?</p>
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<p>Sticky CTA is an interface element that remains visible while scrolling the page. Its purpose is to hold attention and push to action: registration, purchase or feedback. This format helps the user make a decision faster, especially if the banner is laconic and does not interfere with the perception of the main content. The main thing is to correctly present the call to action.</p>
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