Do likes still matter on Instagram when they’re often hidden?

[joy40]

<p>I’ve been posting more regularly on my IG lately, but I’m confused about what actually counts these days. Since likes are hidden for a lot of people, I don’t know if brands or new followers even notice them. Sometimes I get way more saves and shares than likes, but it feels like the “like count” is still the first thing people talk about. Has anyone else noticed the same thing, or am I just overthinking it?</p>

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