<p>Reading this piece — was a wake-up call on how much thought goes into crafting a good mission statement design. I used to treat it as a “fill in the blank” kind of task, but now I get that it’s about aligning values, vision, and practical action. The way they showcase examples from different industries makes it easy to see how tone and style change based on audience. It’s definitely inspired me to revisit my own projects and see if the mission statements actually feel motivating and authentic, instead of just words on a page.</p>